To celebrate Maybelline New York’s, ‘Gigi Hadid Coast to Coast’ makeup collection, a star-studded bash sponsored by CÎROC Vodka was held at our building on 93 Mortimer Street in the heart of Noho, on the 7th November 2017.
Gigi first signed on as the face of Maybelline back in 2015, and has been vocal in the media about her desire to one day create a cosmetics collection of her own. The 22-year-old supermodel has finally created her own make-up range, using her jetsetter lifestyle as inspiration. From her home base in New York to her hometown in LA, the design and details of these Maybelline makeup collections reveal the story of Gigi Hadid’s life as she sees it, one shade name at a time.
All the products fall into one of two categories: East Coast Glam, inspired by the NYC trend-setting vibe, and West Coast Glow, which combines a warm, beachy So Cal feel with a touch of Hollywood glamour. With a ‘less is more’ aim, the collection is particularly aimed at women with busy lifestyles, seeking an effortless yet chic look; like Gigi herself.
In order to honour the new line, the venue was transformed into ‘Hotel Gigi’. The Maybelline spokesmodel was joined by an array of celebrities including Montana Brown, Ella Eyre and Jessica Wright. Where they enjoyed the endless supply of pizza, hot dogs and CÎROC cocktails, whilst dancing to the DJ tunes of Mary Charteris followed by Charlotte De Carle & Ashley James.
With a combined total of 42.3 million Instagram followers alone, it is no surprise that the collaborative launch was such a success. The much-anticipated collection launched in the UK Friday 3rd November and was sold out within 90 minutes of hitting the shelves.
This model building (93 Mortimer Street) compromising 12,000 sq ft is currently under offer to an exciting new operator… watch this space!
For more information on the Gigi Hadid x Maybelline collection visit: https://www.maybelline.com/collections/gigi-hadid-collection
For more information on properties to let on The Langham Estate visit: www.langhamestate.com