Last weekend’s Pride in London parade has undoubtedly fulfilled its expectations. Marking its 45th anniversary, the 1.4-mile extravaganza has remained the UK’s largest with over 750,000 people celebrating by foot or float.

Featuring more than 300 different Pride groups, the parade took route from just north of Oxford Circus on Regent Street, down Regent Street and through Piccadilly Circus. Heading down Pall Mall towards Trafalgar Square, finishing in Whitehall.

To get in the spirit before the weekend’s events, I wandered through Noho to get a feel for the area’s moral and support. Brands such as Topshop, H&M and Costa Coffee had contributed with eye catching, multi coloured shop displays, combined with clever taglines and hashtags.

Posters carrying the message ‘Love is Love’ had also been pasted above entrances to the busy Oxford Street and Tottenham Court Road Tube stations as well as bus stops and Santander Cycles, sending the message of support to London’s LGBT community.

Even Oxford Circus Tube station got in on the act with a special commission new logo.

This unquestionably gave the area a more liberating urbane feel. As people passing by seemed as enticed and absorbed as I was of the idea that #lovehappenshere